An army of molds stands at attention, awaiting the next pour. No, it’s bursting, and I can’t help but think, How can Andy’s lures be that much different? And yet they are. The hopper of custom lure-makers is full. “I’m telling you,” Moyes says, “elephants really do eat peanuts.” Moyes’ shop is a modest little spot in Fort Lauderdale, Florida, where he is making completely custom lures - and doing it alone. The fish is Steph Choate’s 1,018-pound blue marlin from Mozambique, and the Kaiwi is the surprisingly small lure that felled the thousand-pound fish. That little lure in the corner of her mouth? That’s this head, right here.” Andy Moyes proudly displays a dirty iPhone screen and then gestures toward a shiny black-and-green Kaiwi lure.
“Here’s a better picture where you can see how big she actually was ….
“I don’t want someone to pick my lure up and say, ‘Oh, that looks like this lure or that lure.’ Mine have a distinctive style.” Austin Coit
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